Twitter, blogs, LinkedIn, Facebook – In that Order

By a wide margin, Twitter, blogs, LinkedIn and Facebook are the top four social media tools used by marketers, with Twitter in first place.

Key survey findings about specific application use:

• Small-business owners are more likely to use LinkedIn than employees working for a corporation.
• Men are significantly more likely to use YouTube or other video marketing than women (52.4% of all men compared with 31.7% of women).
• For those just getting under way with social media marketing, LinkedIn is ranked as their number-two choice, pushing blogging down one notch.
• Among those who have been using social media for a few months, Facebook is in second place. This group also has more Twitter use.
• Twitter is used by 94% of marketers who have been using social media for years, followed closely by blogs. This group also endorses online video significantly moreso than the other groups.